Michael Fishman: Sugar Addiction, The Difference Between "Can't" and "Don't," and How to Turn Down a Cookie

Abel James Show

Abel James Bascom

Mental Health, Business, Entrepreneurship, Health & Fitness, Alternative Health, Nutrition

4.6 • 2.6K Ratings

🗓️ 15 March 2013

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's special guest is Michael Fishman. For over 20 years, Michael has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories. He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men's Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others.

Wow!

Michael is also a first-hand expert on how to beat sugar addiction... and that's the real reason he's here. Of all the subjects you fans and listeners bring up, the dreaded sugar craving is enemy number one. Michael has conquered the beast and he'll tell you exactly how you can, too.

On top of that, he's one heck of a guy. Smart, generous, humble, and kind. A special thanks to Leanne Ely (a past guest of the show) for introducing us.

This is a particularly insightful show, folks, so listen up. If you'd like to hear more from Michael, please check out his website here.

We cover:

How Michael beat a life-long sugar craving (and how you can, too)
The spectacular difference between “I can’t” and “I don’t”
How to take willpower out of the equation and rely on more powerful agents of change (hint: the change muscle)
Why you need to incorporate your "identity" into your eating style
Why it’s so dang hard to turn down a cookie
And tons more...

Here's the show.

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, folks, this is able James, and thanks so much for listening to the Fat Burning Man Show,
0:15.2	where we talk about real food and real results. Today's show is about one of the most
0:19.7	popular subjects in this world of changing
0:22.8	your relationship with food, and that is the dreaded sugar addiction. We talked to an expert on
0:27.7	sugar addiction, Mr. Michael Fishman, and he's a heck of a guy to boot. But before we get to the
0:32.6	show, I just wanted to let you guys know that if you hop on over to fat burning man.com and sign up for my email list,
0:38.7	I'll be sending a free ebook to you called the Primal Rockstars. It features exclusive interviews
0:44.8	with Rob Wolf, Mark Sisson, Dave Asprey, Dean Dwyer, and more. So all you have to do is head on
0:51.5	over to fatburningman.com. Sign up for the email list and I'll shoot it over to you for free.
0:56.6	All right, so in today's show, we talk about how Michael Fishman has struggled with a lifelong
1:01.5	sugar craving and beaten it.
1:04.1	We talk about why sugar is more addictive than cocaine, the spectacular difference between
1:08.8	I can't and I don't, and why it's so dang hard to turn down a
1:12.4	cookie. All right, let's go hang out with Michael.
1:23.5	Michael Fishman is the founder of the Consumer Health Summit, an advisor to brands and personalities on marketing and branding.
1:29.9	With an emphasis on consumer health, the chink in his armor is a history of the dreaded sugar craving.
1:35.6	How's it going, Michael?
1:36.7	Hey, good afternoon, April. Nice to be with you.
1:39.2	Thanks so much for coming on.
1:40.3	Yeah, so why don't you just give the folks out there a brief overview of your background and also kind of some of the things that you're up to these days. Yeah. So why don't you just give the folks out there a brief overview of your background and also
1:45.5	kind of some of the things that you're up to these days?
1:48.1	Sure.
	...

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