Hey fam, welcome to the free trial podcast. Of course, I am your loving host, Dylan Bowman.

And today we are joined by

Michael Brandt, the co-founder and CEO of Ketone IQ, the game-changing ketone supplement that's been

transforming the world of endurance sport. And the company that, as you all probably know by now,

has been a longtime great partner of Free Trail. Michael is an amazing guy. He's a great leader and business person.

He's also a passionate runner. It's a 240 marathoner and somebody who has a lot of fun

insights to share here on the podcast. Some topics that we discuss the tour to France and the

significance it's had on the Quito and IQ business. We talk about the founding

insight of his company and his co-founder Jeffrey Wu. We talk about the parallels between

business and sport. We talk about the importance of coaching in business and the similarities

between operators and athletes. We talk about the recent rebrand and the importance of focus

when building a company and considering a product line. We talk about the recent rebrand and the importance of focus when building a company and considering a product line.

We talk about the practical application of the Ketone IQ product.

We talk about the future of the business and a lot more.

It was a super fun conversation for me.

It's the type that I love the most, honestly, just chatting with somebody who I was

connected with through running, but where we don't talk a lot about running specific stuff,

instead focusing on how life, business, and sport have shaped the life of our guest. Of course,

I love the product. I smash a couple of ketone shots every day

for both work and for training, and I couldn't recommend it enough. Also, if you didn't know,

I have a second podcast called Second Nature, where my co-host, Aaron Lutzi and I talk about

building brands, businesses, and careers in the outdoor industry. It dawned on me after recording

...