Michael Bosstick - CEO of Dear Media on the Future of Podcasting and Digital Media

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 20 September 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of The Casey Adams Show, I sit down with Michael Bosstick, CEO and Co-Founder of the Dear Media podcast network. Michael, along with his wife Lauryn, launched The Skinny Confidential Him & Her podcast in 2016, which has now surpassed 150 million downloads and become one of the world’s top podcasts. We dive into how Michael transitioned from building digital brands and direct-to-consumer businesses to pioneering a new era in podcasting. Michael shares the journey of bootstrapping, self-producing, and monetizing their podcast, which inspired the creation of Dear Media—a network focused on empowering female voices in the podcasting world. Tune in to hear how Michael and Lauryn identified a gap in the industry, took it into their own hands, and built a business model that’s revolutionizing how podcasts and digital channels intersect.

Learn more about Dear Media: https://dearmedia.com/

Follow Michael Bosstick on Instagram: https://www.instagram.com/michaelbosstick/

Follow Casey Adams on Instagram: https://www.instagram.com/casey

Learn more about Listener: https://www.listener.com

Transcript

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0:00.0	Welcome back to the Casey Adams Show. Today I am joined by Michael Bostick, the CEO of Dear Media.
0:06.8	Michael, thank you so much for going on the show today.
0:08.2	Thanks for doing this. And I know we've been trying to make this happen for a while. So thank you. I walked in and just like seeing the energy right when you walk in with the team and the different people walking it out, the different shows.
0:22.6	It's truly special.
0:23.6	And as someone that has been following along Dear Media and has been in the podcasting space for six years myself, I want to take the people back because when you guys started Deer Media, I think it was 2017, right?
0:35.6	Yeah, a little bit towards that.
0:36.6	I really didn't get going until like 2018, but yeah, started officially in 2017.
0:40.6	Got it.
0:41.2	What led to wanting to pursue a business in the world of podcasting?
0:44.7	Because the business of podcasting was a much different place than what it is today.
0:48.8	So what initially started that idea to go pursue that?
0:52.5	Well, I never wanted to build a podcast business, and I still don't.
0:56.0	I know that sounds strange because I've hosted a podcast with my wife for eight years now,
1:00.0	and we produce a lot of podcasts at Dear Media, like 75 or 80 of them at this point.
1:05.0	My perspective to back up a little bit is I was a commerce guy, had an agency a long time ago,
1:10.0	helped a lot of early
1:10.9	e-com businesses kind of scale and build, started, you know, in that whole world.
1:17.1	Back then, my wife was doing a blog before the term influencer even existed, not to age
1:21.1	ourselves too much.
1:22.6	And we started a podcast together being podcast fans as a way to drive more attention to the blog,
1:30.3	which that's now like kind of fully changed.
1:32.3	Skinny Convinential.
	...

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