I've maybe talked a little bit too much about now magazine on this podcast.

I don't know if it's anybody else's favorite topic, but it is mine.

Just as a reminder for people who don't live in Toronto now.

Nobody, nobody listening knows what that is.

We have a few Toronto people who might.

At now magazine is our equivalent of the village voice.

It's a very venerable alternative weekly, you can get it for free, you get it on the subway.

When it started, it was the lefty rag in town, in addition to providing like events, listings

and all that kind of stuff, you know, it was our village voice basically.

And now it's one of the last alternative weeklies that exists anywhere.

And about two years ago, it was bought up by this company called Media Central, which

was trying to buy basically all the remaining alternative weeklies in Canada, put them

under the same umbrella.

Something that has emerged under this new ownership is this section that I'm absolutely obsessed

with called brand voices.

Man, that is a cursed pairing of words if ever there was one.

It's a section that's devoted entirely to sponsored content, which I guess now magazine

staff writes.

And by the way, no shade at all towards any writers or editors at now magazine.

This is not their fault, you know, this is obviously the decision of someone much higher

up.

And I'm sorry that they have to write some of this stuff.

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