If you've logged into Meta Ad Manager recently and noticed that something looks different about how you set up your ad creative, you're not imagining it.

Meta's quietly rolling out a change across ad accounts that changes how you're able to choose which graphic format shows up in which placement.

Feed, stories, reels, that control is changing and if you don't know about it, you could be letting meta decide how to automatically resize your format, and that will hurt conversions.

In this episode, I'm going to show you exactly what changed, and why it actually matters for your lead generation ads, your launch registration ads, your webinar registration

ads, and your low ticket offer, self-liquidating offer ads for your online course business.

And what you need to do with your ad creative to make sure meta's algorithm and what you need

to do with your ad creative to make sure meta's algorithm is working for you, not against you.

Let's get into it. I want you to see an important change that's happening inside of some of my

client accounts so that you know how to better set up your account in the future and how to

approach this change in meta's algorithm and their direction

that they're heading in post-Andromeda update. This will help you create ad creative

that is shown in the right way and in the right varieties so that you can get better

conversions for your online course business now if

you're listening on an audio first platform like Apple Podcasts or Spotify

you're going to want to go down to the show notes and click the YouTube

video so you can watch this this is super important and I highly recommend that

you head over to YouTube and see what I'm looking at.

Okay, first question, do you notice any difference between these two account screens?

And you should be able to see that possibly in your account,

the current way that we can display graphics allows us to choose between feeds and stories and even that right column, Facebook feed result that really nobody uses or creates graphics in the specific format for.

Being able to create graphics in different formats

specific for different placements for the longest

...