In college, I briefly served on the Committee on Committees. Years later, I gave a speech at the Association for Associations, and you've probably guessed, But this is a podcast about podcasts.

Hey, it's Arove. And this is a special archived episode of a Kimbo.

Podcasts.

Podcasts. I probably don't have to explain what they are.

You're listening to explain what they are.

You're listening to one.

There are 700,000 podcasts currently available

to anyone with an app that lets them listen to podcasts. This is a podcast about why they are

so poorly monetized, where they are going, who is listening, and what the future holds for this new fast-growing

form of media. Most of the stats I'll be sharing with you are on the show notes page at a Kimbo dot link from a long detailed

report from Lee Chin Andrew Chen and Connie Chan. So here we go. We'll begin with

this. Podcasts are growing even faster than you expected.

25% of the population of the United States listens to at least one podcast every week.

And if you are one of those weekly listeners, which is 25% of the population, you are spending

on average six and a half hours a week listening to

podcasts. There is no medium I am aware of that has grown at that pace with the exception of browsing the Internet.

I figured that most of the people who were listening to podcasts were listening in their car.

Turns out 60% of the people who listen to podcasts are doing it at home or at work,

and only 3% are doing it at the gym, leaving the car and other activities.

I have regularly seen Uber and Lyft drivers who obviously have a smartphone in their car listening to the radio instead.

And I wonder if you were in your car all day and you could listen to streaming music or free podcasts,

why on earth would you listen to AM radio?

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