Mesh Gelman: Founder & CEO of Cumulus Coffee on Revolutionizing Cold Coffee at Home
The Casey Adams Show
Listener.com Podcast Network
4.8 • 637 Ratings
🗓️ 3 January 2025
⏱️ 61 minutes
🧾️ Download transcript
Summary
In this episode of The Casey Adams Show, Mesh Gelman, Founder and CEO of Cumulus Coffee, takes us on the inspiring journey behind his revolutionary cold coffee machine. Mesh shares how he identified a gap in the market for high-quality cold coffee at home and developed a cutting-edge nitro cold brew experience. He opens up about his entrepreneurial background, a pivotal meeting with Starbucks legend Howard Schultz, and the role of storytelling in building a brand. Meche also delves into the challenges of fundraising, launching a new product, and fostering deep connections with customers. Join us for a masterclass in innovation, resilience, and the future of coffee.
🎉 Exclusive Offer: Use code "CASEY" for $100 off your Cumulus Coffee machine! Shop now!
Chapters:
- 00:00 Introduction to Cumulus Coffee and Its Vision
- 02:59 From Concept to Launch: The Cumulus Coffee Journey
- 06:03 The Nitro Cold Brew Experience: Innovation in Every Cup
- 08:57 Meche Gelman’s Background and Entrepreneurial Beginnings
- 12:03 Why Customer Connection is Key to Success
- 15:04 Meeting Howard Schultz: Lessons from a Legend
- 17:45 The Power of Storytelling in Business
- 31:19 Captivating Consumers Through Experience
- 35:17 Coffee and Emotional Connection: A Deeper Bond
- 39:32 Crafted for Cold: Redefining the Coffee Experience
- 43:12 Blending Art and Science with Cumulus Coffee
- 48:17 Fundraising Challenges and Strategies
- 51:53 Reflections on Year One and Exciting Future Plans
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Transcript
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| 0:00.0 | Welcome back to the Casey Adams Show. |
| 0:03.1 | Today I am joined by Mesh Gellman, the founder and CEO of Cumulus Coffee. |
| 0:09.0 | Mesh, thank you so much for coming to the show. |
| 0:11.0 | Thank you, Casey, for having me. |
| 0:13.0 | Excited to be here. |
| 0:14.0 | Of course. |
| 0:15.0 | So I mean, so first things first. |
| 0:17.0 | I know we were talking a little bit before him, but we got the, uh, the nicer cold brew fresh and ready for the show today. |
| 0:24.6 | Um, and for people that may not know, you know, cumulus coffee and just to give a quick high level, |
| 0:28.9 | I came across this product probably two, three weeks ago. And, you know, I'll let you fill in the blanks here. |
| 0:34.6 | But you guys have, have created quite the revolutionary |
| 0:37.9 | at-home cold coffee machine from cold brew to nitro cold brew to cold espresso. |
| 0:45.0 | And as a coffee fanatic myself, I was just completely blown away when I first came |
| 0:50.5 | across this. |
| 0:51.8 | And that leads me to you. |
| 0:53.1 | Like, where did this idea mesh come from for Cumulus? |
| 0:56.7 | And, like, bring us back to what inspired what it is that you created today and maybe give |
| 1:01.4 | a quick, you know, highlight if I missed anything about what it is that you and the team have |
| 1:05.0 | created so far. |
| 1:06.9 | It's all about exactly what you just described and experienced is the moment and is everything that we aspire to do, is to really just blow the minds of people with something that's so amazing and so fantastic that it's just like, what? And like, really? No. And it's like, |
| 1:32.3 | it's that joy, that constant joy. It's so rewarding when you see people enjoy |
| 1:39.4 | enjoy something over and over and over and over again to the level where they just become so passionate about it. |
... |
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