Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 7 May 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when you stop chasing money… and start building a business around calling, purpose, and peace? In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!! They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business. Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits. Key Highlights: The story of how Larry and Staci gave away everything… And what God did next How they teach CEOs to shift from chasing revenue to building legacy through generosity Why they believe peace - not success - is the new metric that matters The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity How they tie every offer to a mission, and require their clients to do the same Why your calling is your business (and how to finally merge the two) Their bold approach to faith-first decision making… Even when it makes zero financial sense This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond. If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good. You can learn more and join their next challenge at fbfchallenge.com. ⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠ ⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Here's the truth about AI. AI is only as powerful as the platform it's built into. Service Now puts AI to work for people across your business, removing friction and frustration for your employees, supercharging productivity for your developers, providing intelligent tools for your service agents to make customers happier, all built into a single platform you can
0:22.0	use right now. That's why the world works with ServiceNow. Visit ServiceNow.com
0:27.9	slash UK slash AI for people. Do you have a funnel but it's not converting? The problem 99.9%
0:34.2	of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket
0:40.8	to my next selling online event by going to sellingonline.com slash podcast. That's selling
0:45.3	online.com slash podcast. This is the Russell Brunson show.
0:53.0	What's up everybody? Welcome back to the show.
0:55.0	I'm here today with two of my newer friends.
0:57.4	I've been having so much fun of the last three or four months hanging out with them.
1:00.0	They joined my Atlas group.
1:01.7	And now we're here at Inner Circle and I wanted to pull them aside because it's just been
1:05.6	fun watching them from afar.
1:07.4	Obviously learning more about them and their businesses.
1:08.9	I thought they have some really unique things that they're doing. They'd be fun to share with you guys as a whole. And so they're
1:14.5	coming all the way from, which part of Texas she has from? East Texas. East Texas.
1:18.3	I know the country. Yeah. All we from Texas and excited to have them here. So it's Larry and
1:23.7	Stacey. And yeah, excited to have you guys here. How are you all feeling today?
1:27.7	Fantastic.
1:28.1	Yeah.
1:29.7	So I love for you guys to explain because, again, a lot of people in our world are in coaching
1:35.0	businesses. You guys have a coaching business, but it's a little different. And I love
1:37.8	you to explain how what you're doing and why you're doing it. So people have an understanding
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