Menu Mind Control

Gastropod

Cynthia Graber and Nicola Twilley

Arts, Science, History, Food

4.7 • 3.7K Ratings

🗓️ 18 November 2019

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

At its most basic, a menu is simply a way for a restaurant to communicate its offerings and their prices to its customers. But, perhaps even more importantly, says Alison Pearlman, author of a new book on menus called May We Suggest, a menu has to persuade diners that they want what the restaurant is selling. So how do menus do that—and are they somehow subconsciously manipulating our choices? Are there universal principles of effective menu design that savvy diners can identify and outsmart? Listen in this episode as we decode the history and science of the not-so-humble menu. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Antica formula, the world's first sweet vermouth, is the perfect formula for your perfect cocktail.
0:08.3	Rare herbs and spices including vanilla, saffron, warm wood, and burnt sugar come together
0:13.5	to deliver a unique taste in aroma that perfectly balances complimentary spirits like bourbon
0:19.2	or gin.
0:20.7	After all, your Manhattan or Nagroney are only as good as your sweet vermouth.
0:25.6	Antica formula is the bartenders go to brand for high quality, expertly crafted cocktails.
0:31.2	Bring the finest bar experience home for a drink tonight.
0:34.1	Must be 21 to drink.
0:35.4	Please drink responsibly.
0:39.3	The way you see the world depends on how you look at it.
0:42.6	Where some see walls, others see windows of opportunity.
0:46.7	And where some see barriers, some see the potential to break out.
0:50.6	Unises can help you find the power to overcome the obstacles you encounter.
0:55.1	You can push what's possible with Unises.
0:57.6	A multinational information technology company that provides hardware, software, and IT
1:02.5	services across a digital workspace.
1:05.4	To learn more, visit unises.com.
1:08.0	That's unisys.com.
1:11.6	Unises, keep breaking through.
1:16.0	Yeah, it's interesting in the very early days.
1:18.4	Well, this is sort of the first day we were getting ready to go out and I had never run
1:22.4	a restaurant before.
	...

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