What's up everyone, this is Alex Lieberman,

co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary,

where I give you the business builder,

the tools you need to think better in order to build better,

whether that's building a business, a team, or a new product.

We're doing things a little differently this week.

We are dropping our third mini-series,

which means you're getting two episodes today,

two episodes Wednesday, and two episodes Friday.

You're listening to episode two in the series,

but be sure to check out today's classic episode as well.

The theme of this mini-series is mental models.

We are going to talk about some of the most powerful tools you can use to sharpen your thinking,

your prioritizing, and your decision-making.

Many of these tools have been made famous by leaders like Elon Musk and Dwight Eisenhower,

and today I am talking about a mental model known as inversion.

Let's hop into it.

So, what I'm going to start by doing is walking you through the typical way that I solve problems

in business in order to introduce inversion,

which is a third and really powerful way to solve problems and make decisions.

Let's use Morning Brew as an example.

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