What's up everyone, this is Alex Lieberman,

co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal,

my personal audio diary,

where I give you the business builder,

the tools you need to think better

in order to build better,

whether that's building a business,

a team, or a new product.

We're doing things a little differently this week.

We are dropping our third-ever mini-series,

which means you're getting two episodes today,

two episodes Wednesday and two episodes Friday.

You're listening to the first episode in the series,

which is a Founders Journal classic,

and be sure to check out today's second episode

on Inversion as well.

This week's theme is mental models.

We're going to talk about some of the most powerful tools

you can use to sharpen your thinking,

your prioritizing, and your decision making.

And many of these tools have been made famous

...