MenoLabs - Creating a Support Network for Women in Midlife
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 20 July 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CarText**
“It’s sad that we don't have support networks in place for women in midlife,” says Vanessa Ford, Co-Founder of MenoLabs. In the second half of this Feature, she talks about the challenges, stressfulness, and frustration they faced while formulating their products as well as operating during Covid.
Vanessa also talks about their customers and mission. For instance, Menolabs has a 3% return rate and 97% happy consumers. While these numbers are significant from a business perspective, what drives her and the team is their mission.
She gives us a review of two of their prominent probiotic products. She also laments the limited knowledge about menopause that’s provided to doctors during medical school.
In part 2, Vanessa talks about:
* The Brand’s challenges
* Success by the Numbers
* The negative impact of menopause
* Description of their product line
* What's the age to try MenoLabs products
* How doctor’s view menopause
* Her message for women
* Moving to retail centers
Join Ramon Vela and MenoLabs as they break down the inside story on The Story of a Brand.
For more on MenoLabs, visit: https://menolabs.com/
*
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.0 | It's sad that our society lets these women feel like they are alone. |
| 0:27.6 | It is sad that we don't have support networks in place for women in midlife. |
| 0:33.9 | You're right. |
| 0:34.7 | You know, it's just, it is an incredibly sad comment on the state of where we're at |
| 0:43.3 | as a society. |
| 0:43.9 | But I am really, really thrilled that I see people out there trying to make a difference, right? |
| 0:49.4 | It's not just me and Danielle out there pushing. |
| 0:51.6 | There are a lot of women out there now who are holding up their hand and saying, excuse me, but this is not acceptable anymore. Now, I see more |
| 0:59.4 | hands up in the UK than I do in the United States right now. But you know what? The more of us |
| 1:05.3 | who raise our hand and say, wait a minute, I'm not, I'm not playing this game anymore. The |
| 1:09.7 | better off we've become. |
| 1:15.7 | This episode is brought to you by repeat, the easiest way for your customers to reorder |
| 1:21.3 | products they love. Now, most vendors in the Shopify ecosystem will have you believe that |
| 1:26.9 | subscription-focused commerce |
| 1:28.5 | is the key to customer retention for CPG brands. |
| 1:32.3 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
| 1:38.9 | Repeat will automate a frictionless reordering experience for the largest part of a CPG brand's customer base, |
| 1:46.5 | the non-subscriber. |
| 1:48.6 | Repeat uses machine learning to analyze one-time shopper behavior, |
... |
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