MenoLabs - Built by Women for Women
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 20 July 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CarText**
“MenoLabs is a company founded to fundamentally change menopause in the United States,” tells Vanessa Ford, Co-Founder of MenoLabs, a brand that provides natural products to relieve menopause symptoms.
Vanessa did doctoral research around cognitive studies and learned about human brains along with storytelling. She pivoted into marketing, nonprofits and then started MenoLabs in 2019 to change women's options for treating menopausal symptoms, which includes the not-so-small task of improving the education and research done on this subject and changing how society views menopause.
Their consumers validate the brand's existence. Interestingly, MenoLabs has operated mainly as a flat organization where they work collaboratively and bring different expertise areas to solve challenges. They iterate, adapt, fail, learn, fail forward, keep on learning, adapting, and make decisions based on data in front of them.
In part 1, Vanessa talks about:
* Her gratitude towards her Co-Founder, Danielle Jacobs
* Overview of the brand
* Why menopause is a Taboo discussion
* Effect of menopause from an entrepreneurial standpoint
* Why no CEO
* Can a collaborative management model work in other areas
* Her life before MenoLabs
* Danielle Jacobs’ background
Join Ramon Vela and MenoLabs as they break down the inside story on The Story of a Brand.
For more on MenoLabs, visit: https://menolabs.com/
*
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce |
| 0:10.4 | podcast, and he's not your average host. This is the story of a brand with your host, Ramon |
| 0:17.8 | Vela. |
| 0:28.6 | Menal Labs is a company founded to fundamentally change menopause in the United States. We want to change the options that women have in terms of treating their symptoms. |
| 0:33.6 | We want to change the research done into women's midlife health. And we want to fundamentally |
| 0:41.1 | change how society approaches and views and educates around the topic of menopause. |
| 0:52.4 | This episode is brought to you by repeat, the easiest way for your customers to reorder products they love. |
| 0:59.9 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused commerce is the key to customer retention for CPG brands. |
| 1:08.9 | But with monthly churn rates pushing 10% across the industry, |
| 1:13.5 | repeat has a better way. |
| 1:15.7 | Repeat will automate a frictionless reordering experience for the largest part of a |
| 1:21.0 | CPG brand's customer base, the non-subscriber. |
| 1:25.4 | Repeat uses machine learning to analyze one-time shopper behavior, |
| 1:29.3 | automates reordering notifications, |
| 1:31.2 | and delivers personalized replenishment cards that aid in upsell and cross-sell efforts. |
| 1:37.9 | The result? |
| 1:39.3 | Higher LTV, better margins, and more insights on your best customers. |
| 1:44.1 | To learn more, visit signup. |
| 1:46.6 | Dot getrepeat.io. Again, that's signup.getrepeat.io. |
| 1:56.2 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 2:01.6 | Like always, I have an amazing founder and brand that we're going to feature on today's show. |
| 2:06.8 | But before I do, I have a question about gratefulness. |
... |
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