Arrae - 100% Natural, Targeted Supplements that Work
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 21 July 2021
⏱️ 28 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“We wanted to create products that would provide relief more immediately,” says Siffat Haider and Nishant Samantray, Co-Founders of Arrae, a 100% natural wellness company.
Nish has worked with startups, and Siff comes from a beauty/influencer background. When they came up with the idea for Arrae, what was necessary for them was that it had to be results-driven, targeted, and efficacious.
Digestion and anxiety are so closely linked that they created holistic solutions called “Bloat” for optimal digestion health and “Calm” for a naturally calming down without feeling drowsy.
During the pandemic, sales did exceptionally well; however, the situation was stressful and tough to navigate. Still, orders from around the world gave them the conviction and validation that their product impacted people’s lives.
They talk about:
* What they are grateful for
* Overview of the brand
* Problems they experienced
* Stress during the pandemic
* The thing that gave them conviction & motivation
* Their backgrounds before Arrae
Join Ramon Vela and Siff Haider, and Nish Samantray as they break down the inside story on The Story of a Brand.
For more on Arrae, visit: https://www.arrae.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | Yeah, one of the things that we kept hearing from people was that, oh, I'm taking all of these things, |
| 0:28.7 | like all these different supplements and wellness products. |
| 0:30.9 | And I hope it's working for me. |
| 0:32.7 | I don't really know what it's doing, but I hope it's working for me. |
| 0:35.1 | And sure, like a lot of products are like that. |
| 0:37.5 | For example, vitamin D and vitamin C that like these are things that impact your kind of overall health. |
| 0:44.3 | But other issues, like you should kind of have immediacy and you should see results. |
| 0:50.3 | You shouldn't have to go to the pharmacy and pick up medication for everything under the sun, you know? |
| 0:58.0 | And so we wanted to create products which would provide relief more immediately than, |
| 1:05.0 | and just tackle it from that perspective as opposed to, oh, like, focusing on those one ingredient things that |
| 1:11.6 | might help with longevity instead. |
| 1:17.3 | Hey, are you worried about hitting your revenue goals this month? |
| 1:22.8 | Why not make the most of your website traffic with just Uno, the number one CRO tool for thriving ecommerce sites? |
| 1:31.5 | You can grow your email and SMS lists, show smart product recommendations to increase your average order value, |
| 1:37.6 | improve return on ad spend, and so much more. |
| 1:41.1 | Just Uno helps you convert more website visitors into sales. Visit justdouno.com |
| 1:47.0 | for slash Ramon for a free 14-day trial, a one-click install on Shopify, and 15% off with |
| 1:54.7 | the code Ramon, R-A-M-O-N. Hey, everyone, this is Ramonon Vela, and this is another episode of the story of a brand. |
... |
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