Memo Paris - The Emotional Resonance of Fragrance

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 31 May 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this inspiring episode, Ramon Vela delves into the entrepreneurial journey of John Molloy, Co-founder and CEO of the renowned fragrance brand Memo Paris.

From a career path initially carved out in banking to becoming a prominent figure in the fashion and fragrance industries, Molloy’s story is a testament to the transformative power of belief and encouragement. Here are the key themes and highlights from our conversation:

A Shift in Path: Discover how Molloy’s university mentor, Nigel, played a crucial role in redirecting his career from banking to the vibrant world of fashion and fragrance.

The Birth of Memo Paris: Learn about the inception of Memo Paris, a brand that has successfully expanded its reach to 60 countries. It offers fragrances that capture the emotional resonance of memories and destinations across the globe.

The Emotional Resonance of Scents: Molloy discusses Memo Paris's unique approach to creating scents that evoke memories and emotions, a concept that gained even more significance during the COVID-19 pandemic.

Creative Collaborations: Get an inside look at how Memo Paris stands out through its collaborations with poets and perfumers and Molloy’s wife’s significant role in overseeing the brand’s creative direction.

A Fragrance Wardrobe: Explore the concept of fragrances serving as a wardrobe for different moods and occasions and how Memo Paris prioritizes building enduring relationships with its customers.

Join us as John Molloy takes us on a journey through the creation of Memo Paris, the art of fragrance making, and the profound impact that encouragement can have on redirecting one’s career path and life.

For more on Memo Paris, visit: https://us.memoparis.com/

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	you're building a relationship with a fragrance and your client.
0:04.9	And you're keeping that relation going because they fall in love with a fragrance.
0:08.7	You're not changing every day, a new one, which has this fashion happening.
0:12.1	And in fashion, you got this, I love fashion, there's a speed, there's an energy in it, because
0:17.4	you keep changing.
0:18.4	You know, you, in six months time, you have a bad season.
0:21.0	The next season can be better.
0:22.2	But in the fragrance, it's a long-term game.
0:24.6	It's a long-term relationship building.
0:27.6	And usually when a client tries a fragrance, they remain loyal to it.
0:33.6	They may have many, but they will still buy that fragrance two years later,
0:37.6	three years later, or every month, but they still have that. It means something too, it's part
0:42.2	of their fragrance wardrobe. And so you're building these lifetime relationships all around
0:48.0	the world. And I think it's got this continuity, which maybe fashion doesn't. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:07.0	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:11.7	But before we do, I have a brief sponsor announcement. I want to give my main sponsor, Compass
1:17.1	Rose, a special shoutout. Compass Rose is an advisory firm that is supporting me throughout
1:22.7	2024 and I just couldn't be more grateful for their support. As a matter of fact, I wouldn't be
1:27.9	able to do the show without them. But the most important thing I want to mention is why.
1:33.5	Why I've chosen them as a partner. I've connected with so many founders who tell me of the
1:38.2	challenges that brands are facing, like cash being more expensive, customer acquisition be more
1:43.3	complicated and so on.
	...

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