Masami - Secret to Having Healthy, Manageable, Beautiful Hair

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 31 May 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand, host Ramon Vela interviews Lynn Power, co-founder of Masami, a clean beauty brand focused on hydrating hair care products.

Lynn shares her transition from a successful advertising career, working with major brands like L'Oreal and Clinique, to launching Masami and the Conscious Beauty Collective, a group of clean and sustainable indie beauty and wellness brands currently featured in a pop-up store in Palm Springs, California and around the country.

Lynn also discusses her battle with breast cancer and how running Masami helped her maintain a sense of normalcy and purpose. She emphasizes reprioritizing and maintaining a growth mindset during challenging times.

Lynn explains how Masami’s products, featuring the hero ingredient Mekabu, provide hydration without leaving hair limp or greasy.

She stresses the importance of consumer education about product ingredients and avoiding toxic chemicals found in many mass-market brands.

We ended our conversation discussing the role of small brands like Masami in promoting cleaner, safer beauty products.

For more information, visit Masami’s website at: https://www.lovemasami.com/

Follow the Conscious Beauty Collective on Instagram at @consciousbeautycollectiveshop

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Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	I would say the biggest thing I did was probably just reprioritize.
0:04.4	I had to have a different perspective on what success looked like.
0:07.9	I literally had to tell myself, if the business doesn't grow this year, it's okay.
0:14.5	You know, the fact that the business is still here when other businesses are shutting down,
0:19.1	that's success. The fact that we grow a dollar year over year, that's success.
0:24.2	It doesn't have to be 10 times, you know, 10x growth.
0:28.1	And it's hard because as a founder, you're told or you hear a lot.
0:33.2	You know, VCs are in the business to make money.
0:35.1	They want unicorns.
0:36.8	They want 10x growth businesses.
0:39.4	They don't want a business that's growing slow and steady.
0:43.1	You know, so you kind of are hearing all these success stories out there.
0:48.2	And nobody really talks about the failures and why and how and what the challenges are and yet 90% of startups fail.
0:56.7	So it's easy to compare yourself to the successful brands and beat yourself up because
1:02.9	you feel like, oh my God, I don't have five million in sales and I've been in the business
1:07.5	just as long as them. You know, you just can't do that.
1:21.8	Hey, everyone, this is Ramon Vela, and this is another episode of the story for brand.
1:26.9	Always, we have an amazing gift in brand, that we're going to future on today's show.
1:31.0	But before we do, hi, I speak to hundreds of founders and CEOs of consumer brands each year.
1:38.1	And they are facing unprecedented challenges from changing consumer behavior, inflation, election, your anxiety, the cost of capital, and more.
1:47.9	However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be challenging.
1:55.2	That's why the story of a brand has worked with the Compass Rose team, my strategic partner, to provide relief.
	...

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