Melissa Aronczyk on the History of Greenwashing

Drilled

Critical Frequency

True Crime, Earth Sciences, Social Sciences, Science

4.8 • 2.3K Ratings

🗓️ 19 November 2021

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Melissa Aronczyk, media studies scholar at Rutgers University, is one of my go-to sources on all things disinformation. In this episode, she walks us through the history of environmental PR and how it's shaped the broader disinformation system we're all grappling with today. This history is also the subject of Aronczyk's new book, with co-author Maria Espinoza, A Strategic Nature (https://global.oup.com/academic/product/a-strategic-nature-9780190055356?cc=us⟨=en&)

Transcript

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0:00.0	Welcome back to Drilled, I'm Amy Westervalt.
0:14.4	We've covered a lot about propaganda and disinformation in this podcast over the years.
0:20.8	Today I'm pleased to bring you an extended conversation with someone I have gone to multiple
0:27.0	times for information on this subject. Melissa Aeroncich, she's a media study scholar at Rutgers
0:32.9	University. Her new book, A Strategic Nature, is one of the best, most helpful things I've
0:40.0	read on how our understanding of the environment evolved in the US, how environmental communications
0:48.2	and particular evolved and what that all has to do with where we're at now on the climate
0:53.4	crisis.
0:54.6	In particular, Melissa spent, in particular Aeroncich spent a large amount of time with one
1:00.9	of our madmen from season three, E. Bruce Harrison, in the last couple years of his life.
1:08.2	Harrison died earlier this year in January 2021 and Aeroncich spent.
1:14.0	And Aeroncich was probably the last person to talk to him in depth about his contributions
1:20.0	to climate spin.
1:22.8	But his contributions to how we think and talk about climate change.
1:28.6	We get into all of that and a whole lot more in this conversation.
1:32.8	I hope you enjoy it.
1:34.2	It's coming up after this quick break.
1:59.5	Melissa, thanks for talking to me today. I'm super excited to dig into everything about
2:04.2	this book.
2:05.2	But I wanted to start with asking you what prompted you to start researching and writing this
2:10.9	book in the first place.
2:13.2	I was thinking that the only way to understand the role of the environment in our lives is
	...

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