Melina Palmer: The Truth About Pricing

FranklinCovey On Leadership with Scott Miller

FranklinCovey

Business, Management

4.9 • 851 Ratings

🗓️ 30 April 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Make smarter choices when deciding how to price your product or service by arming yourself with an understanding of the psychology that contributes to consumer behavior. Behavioral economist, author, and Brainy Business Podcast host Melina Palmer joins On Leadership to share how to build consumer curiosity, present information in a clear and concise manner, and get out of your own way when making tough decisions about pricing in your business. Execute Your Strategic Goals and Create Breakthrough Results: Rather than just a theory, The 4 Disciplines of Execution is a proven set of principles designed to help leaders consistently achieve breakthrough results. This shareable guide gives an overview of each discipline to help you get started on achieving your goals by executing on your priorities.

Transcript

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0:00.0	Hello and welcome back to Franklin Covey's twice weekly podcast on Leadership
0:15.1	with Scott Miller. That's me. I'm your host each week where on Tuesdays and
0:18.3	Fridays we shine Franklin Covey spotlight globally on to different thought leaders.
0:24.4	Franklin Covey, of course, the most trusted leadership firm in the world.
0:28.4	Many of you have read our books, you've attended our work sessions and many companies have our all access paths infused throughout
0:36.6	your culture, all designed to help build better leaders and create cultures where people
0:41.0	choose to stay and choose to stay engaged.
0:45.0	Our guest today is Molina Palmer.
0:47.0	Molina is the host of the Brainy Business Podcast.
0:51.0	She is a renowned behavioral economist. We'll learn more about what that is.
0:55.0	And the author of a series of books, the most recent of which we are focusing on today, titled,
1:01.0	The Truth About Pricing, How to Apply Behavioral Economics So customers buy, who doesn't want to learn more about that?
1:09.0	So if you are in any way involved in how pricing is set for your products, your services, your content, your
1:15.9	value proposition, whether you're in operations or marketing or thought leadership or product development
1:19.8	or sales await, we're all involved in sales.
1:25.0	This is going to be a great conversation for you.
1:27.6	Melina Palmer, welcome to On Leadership.
1:30.6	Oh, thank you so much for having me.
1:31.9	I'm delighted to be here.
1:32.8	Melina, you and I have known each other for several years. I've been a follower, listener,
1:36.5	subscriber to your podcast. You have very graciously invited me to be a guest on some occasions,
1:41.9	and I've read your books and been a fan of your
	...

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