Melanie Masarin: Founder and CEO of Ghia

Second Life

Who What Wear

Arts, Careers, Fashion & Beauty, Society & Culture, Personal Journals, Business

4.8 • 3K Ratings

🗓️ 20 June 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ghia founder and CEO Melanie Masarin grew up in Lyon, France. Lyon is a city that prizes its alcohol, which is often on the table and shared with friends and family. But when Masarin felt sluggish after a night of drinking wine, she found herself reaching for nonalcoholic beverages. When she couldn’t find a mocktail as interesting and intricate as the cocktails she loves, she set out to create her own. Hence, Ghia—a line of drinks inspired by Mediterranean aperitivo culture, including recipes such as Agrodolce and Sweet Solo—was born. On this episode, hear how Masarin drew from her experience heading retail at Glossier and strategy at Dig Inn to create a new type of beverage brand.

Transcript

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0:00.0	I'm Kat Sadler and it sure is a beautiful day.
0:04.3	After such a bleak year, it's time for some joy and I cannot wait for you to hear my
0:08.7	fresh and fun new show.
0:10.9	I crack open about mom life, relationships, wellness and beauty, all the things.
0:16.3	Plus, I have provocative conversations with some of the most fascinating and famous
0:20.4	bases in pop culture.
0:22.2	I'm here to lift you up and make you think.
0:25.0	Check out it sure is a beautiful day with me and you every Tuesday.
0:30.1	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Huwa Ware.
0:45.0	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:52.1	We're talking about their work journeys, what they've learned from the process of setting
0:55.9	aside their doubts or fears and what happens when they embark on their second life.
1:01.7	Our guest today, Melanie Mazarin, grew up in France, which, as I'm sure you know, is
1:07.2	a country that enjoys its fine wines.
1:10.2	As an adult here in the States, one day, Melanie found herself feeling sluggish after a
1:15.1	night of drinking with friends and she started thinking about non-alcoholic alternatives.
1:21.5	She couldn't find something that was as delicious or complex as the cocktails and wine she
1:26.8	come to love.
1:28.2	She set out to create her own.
1:30.5	And thus, Gia was born.
1:33.6	Melanie drew inspiration from Mediterranean nights spent with friends and created a non-alcoholic
1:39.5	drink made from botanical extracts, which can be enjoyed alone or as part of a mocktail
	...

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