Welcome back or welcome to the Single Track Podcast.

I'm your host, Finn Melanson, and in this episode, I'm joined by Megan Hicks from Iron Far,

to reflect on the Hard Rock 100 and Western States 100, the history and long-term trajectory of their race coverage and business model in other media development topics.

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With that, let's get to the conversation with Megan. Megan Hicks, it's great to have you on

the single track podcast. Finn, I've been following your podcast for a while.

We've met each other at a couple races now, so it's an honor to be here as well.

Thanks for choosing me.

I appreciate it.

And I'd love to start the conversation, if you find it interesting at all, by sort of comparing

and contrasting maybe both the Western States 100

and the Hard Rock 100 because they're top of mind where they are in this current moment in

2023 versus maybe where they were from a coverage standpoint, spectator standpoint, etc., a decade

ago in 2013, because if I understand correctly,

you've been on the ground, on the scene at both of these marquee U.S. events for much of the last

decades. So is there any interesting, any marked changes you've seen on the ground in those

events over the course the last five to 10 years? Yeah, I think that's a really

...