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Forbes Daily Briefing

Meet The Silicon Valley Startup Cashing In On School Phone Bans

Forbes Daily Briefing

Forbes

Tech News, News, Business

4.418 Ratings

🗓️ 3 September 2024

⏱️ 4 minutes

🧾️ Download transcript

Summary

Back-to-school looks different this year as districts across America institute new programs banning smartphones, enabled by lockable pouches from 10-year-old company Yondr.

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Transcript

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0:00.0

Here is your Forbes Daily Briefing for Tuesday, September 3rd.

0:05.0

Today on Forbes, meet the Silicon Valley startup

0:08.6

cashing in on school phone bands.

0:12.0

It's post-Labor day and back-to-school season. phone bands.

0:13.0

It's post-Labor day and back-to-school season is in full swing.

0:17.2

Martin Russell, a history teacher at Richardson High School in Texas, is a few weeks into

0:21.6

the school year.

0:23.0

He has taught lessons on the Gilded Age many times before.

0:26.0

But this year, exploring the economics of monopolies and the tales of so-called robber barons

0:31.1

like Rockefeller and Vanderbilt

0:33.0

feels completely different.

0:35.0

That's because eight schools in the district

0:37.0

have now implemented a sweeping new policy

0:39.7

requiring students to lock their phones and pouches from the first bell of the day to the last.

0:45.0

Before class begins at 9 a.m.

0:48.0

2,800 students file into the building with pouches open and phones in hand.

0:53.0

Staff stationed at its five entrances check to see that phones are off

0:57.0

and watch students slide their devices into the pouches,

1:00.0

which were paid for by the district and issued to students on the second day of school.

1:04.7

They then snapped the bags closed, where they're sealed and inaccessible for the rest of the day.

1:10.4

Students keep the pouches in their backpacks until dismissal, when special yonder magnets placed around the exits allow them to unlock the bags and access their phones again.

1:21.0

Russell told Forbes, quote,

...

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