Meet the Queen of Kiwi: the 96-Year-Old Woman Who Transformed America’s Produce Aisle

Gastropod

Cynthia Graber and Nicola Twilley

Science, Arts, History, Food

4.7 • 3.7K Ratings

🗓️ 17 December 2019

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The produce section of most American supermarkets in the 1950s was minimal to a fault, with only a few dozen fruits and vegetables to choose from: perhaps one kind of apple, one kind of lettuce, a yellow onion, a pile of bananas. Today, grocery stores routinely offer hundreds of different fruits and vegetables, many of which would be unrecognizable to time travelers from a half century ago. What changed, and how did Americans learn to embrace spaghetti squash, sugar snap peas, and kiwi fruit? This episode, we tell the story of the woman behind this transformation: Frieda Caplan, the Queen of Kiwi. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:31.0	Some of my favorite memories are getting on the phone
0:34.4	and taking one of these orange, spiky horn melons
0:39.2	and trying to describe on the telephone to some guy,
0:42.0	because everybody was a guy.
0:43.2	You know, some young girl who's talking about this
0:45.7	orange spiky cucumber-ish thing that you've got to have.
0:49.1	Orange spiky cucumber-ish thing?
0:52.1	What's going on and why does he have to have it?
0:54.3	That exact response is something Karen Kaplan has heard before.
0:58.4	Many times.
1:00.2	An endless chorus of what?
1:02.6	What is that?
1:03.5	Why would I want to buy that?
	...

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