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Social Media Marketing Podcast

Measuring Social Media: How to Determine Your ROI

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Business, Social Media Marketing, Marketing

4.71.6K Ratings

🗓️ 24 January 2013

⏱️ 29 minutes

🧾️ Download transcript

Summary

Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business?

In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital.

Show Notes: https://www.socialmediaexaminer.com/26

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey, just a quick reminder, social media marketing world is coming very soon.

0:05.0

Here's two of our keynote speakers that you're not going to want to miss.

0:09.0

First, Paul Rateser, founder of the Marketing AI Institute, will present Beyond ChatGPT,

0:16.4

How to Power Your Marketing with Generative AI.

0:19.4

Second, Best-Selling Author Andrew Davis will present digital Doppelganger, how to supercharge your content and your work using the magic of AI.

0:30.0

Grab your physical or virtual tickets today at social media marketing world dot info.

0:37.0

Welcome to the social media marketing podcast helping you navigate the social media job. media Hello, thank you so much for joining me today for the Social Media Marketing

0:54.7

podcast. I'm your host Michael Stelsner. This is the podcast for marketers and

1:00.1

business owners who want to know what works with social media.

1:04.0

I'm super excited about today's show.

1:07.0

Today we're going to explore one of the biggest questions marketers want to answer

1:11.0

when it comes to social media, which which is how in the world do I measure

1:14.1

this stuff what's the return on investment we're going to explore these things

1:18.1

with Nicole Kelly who's the author of the new book how to to Measure Social Media. But first, we're going to

1:24.7

transition over to a caller question, but before I do that, can you believe it's

1:29.2

already February? It seems like it was just Christmas just a few days ago.

1:34.0

Anyways, I thank you so much for joining me on the ride.

1:37.0

So let's go ahead and transition over to our caller question.

1:41.0

Fresh off the jungle trail. Here's this week's social question. Fresh off the jungle trail.

1:42.8

Here's this week's social question.

1:46.1

I Michael. This is Ben Adam Smith from houseplanninghelp.com.

1:50.4

And my question for you is, how long should you spend managing your social media?

...

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