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The a16z Show

Measuring & Managing Community Orgs, Developer Relations and Beyond

The a16z Show

a16z

Culture, Business, Science, Disruption, Technology, Software Eating The World, Entrepreneurship, Innovation

4.21.2K Ratings

🗓️ 30 August 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

We know community is important -- whether for developer relations for your platform or just other types of communities -- but how do we measure the success of community initiatives and even artifacts (like events or schwag)? How do we know we're even measuring the right things? And when it comes to developer relations specifically, where should devrel sit in an organization (product, sales, engineering)? Who should you hire first? And how do you reconcile developer as customer vs. developer as community member?

Transcript

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0:00.0

Hi everyone welcome to the six and z podcast I'm so no today's episode

0:05.3

continues our community practices series by covering all things developer

0:09.6

relations but it actually applies to almost any company with a community.

0:14.0

The discussion covers how to measure the success of community initiatives, including

0:19.1

is there one key metric or KPI for healthy communities, and how do you even know you're measuring the right

0:24.4

thing to how to organize DevRall within a community from who to hire first, where it fits in an

0:30.4

organization, how to align incentives, and more.

0:34.4

The conversation also touches on the difference between evangelism and advocacy, the role of

0:39.7

meta communities or community leaders and how to involve them and where

0:43.7

swag does and doesn't come in. Our guest is Amir Shavat who was VP of

0:48.9

product and developer experience at Twitch at the time this event took place, was formerly director of

0:54.5

developer relations at Slack, and also previously worked at Google and Microsoft.

0:59.2

He begins with a short overview of key concepts

1:02.8

followed by a Q&A with Michael Rogers,

1:06.2

who works on community operations at Protocol Labs

1:09.6

and was formerly community manager of the Node-JS Foundation. He's also actually been on a previous episode. formerly Community who I also recently had back on on another episode all about community.

1:24.0

But this episode is actually based on a conversation that took place at a workshop

1:29.0

organized for our portfolio by then A6 and crypto partner Jesse Walden because crypto gives developers

1:36.0

the ability to build on top of and extend any protocol or application in the space and

1:40.9

developer relations and community building is an important part of that being realized.

1:45.2

For more on crypto community building be sure to check out a six and see.com

1:49.9

slash crypto school and to find all our episodes so far on the theme of community

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