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Business Wars

McDonald’s vs Burger King - Fastest Burger in the West | 1

Business Wars

Audible

History, David Brown, Business, Management

4.613.5K Ratings

🗓️ 7 January 2019

⏱️ 27 minutes

🧾️ Download transcript

Summary

It’s 1948, and somewhere around the edge of the Mojave Desert, a drive-in restaurant is making waves. It's called McDonald’s and it’s like no burger joint anyone’s seen before—a carhop-free eatery with lightning fast service, and shockingly low prices.

But McDonald’s proprietors aren’t dreaming as big as the entrepreneurs traveling to California to see their groundbreaking restaurant. And for would-be burger king Keith Cramer and milkshake machine salesman Ray Kroc, that’s a golden opportunity.


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Transcript

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0:00.0

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0:12.3

It's December

0:14.3

1948 San Bernardino, California

0:18.0

A lone car rolls over the snow-covered parking lot of the McDonald's drive-in

0:25.7

The man inside parks hawks the horn and waits

0:30.8

He stares at the octagonal shape restaurant

0:34.0

Through the building's glass front. He can see the staff inside

0:38.2

But they pay him no attention

0:41.4

Why isn't one of the girls coming? Where the hell the car hops?

0:45.9

The man presses the horn again

0:49.2

The workers still don't respond

0:53.6

Had enough of this

0:56.4

The man leaves his car and marches through the snow towards the building

1:00.3

As he approaches the fishbow-like restaurant

1:03.0

He sees the pudgy face of a bespectacled man standing at the service window

1:08.7

It's Mac McDonald

1:11.0

Mac runs this drive-in with his brother Dick

1:14.0

They spent three months remodeling the restaurant and are finally open for business

1:20.6

Welcome to McDonald's, may I? Where your damn car hops? I've been waiting out there in the cold for almost five minutes

1:26.8

Uh, we don't have car hops anymore

1:30.0

Huh? As the sign says, we're self-service now

1:34.6

The man looks at the sign suddenly caught off guard

...

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