McDonald’s vs Burger King - Cooking with Gas | 2
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 9 January 2019
⏱️ 28 minutes
🧾️ Download transcript
Summary
It’s the late 1950s and fry cooks are flipping as fast as they can. But McDonald’s and Insta-Burger King’s desire for national success far outstrips their ability to deliver. It’s not enough to just make a better burger: bad contracts, bad equipment, limited capital and investors who don’t believe in 15-cent burgers threaten to stop the race in its tracks.
Ray Kroc believes that he has the answers but to beat Insta-Burger King and a new aggressive competitor from Indiana, he has to get out from the McDonald Brothers’ shadow--and he has to do it fast.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to Business Wars Add Free on Amazon Music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | Spring, 1956. |
| 0:15.2 | It's half an hour until opening at the Insta Burger King near Miami International Airport. |
| 0:21.2 | Business partners Jim McLemore and Dave Edgerton are now two years into running a handful |
| 0:25.9 | of franchises and they're feeling worn down by the lackluster sales. |
| 0:31.8 | As McLemore mobs the floor, Edgerton heads over to the Insta Burger broiler. |
| 0:37.6 | He loads some beef patties into the boiler to check it's working. |
| 0:42.1 | The conveyor pulls the patties vertically into the machine. |
| 0:45.0 | Then, just seconds later, there's a horrible sound. |
| 0:51.5 | The conveyor shudders to a halt. |
| 0:54.0 | The smell of burning burger seeps into the air. |
| 0:57.6 | Edgerton flushes red with rage. |
| 1:00.1 | It's the third time this week the boiler's broken down. |
| 1:04.2 | God damn hunk of junk. |
| 1:07.0 | Fuming. |
| 1:07.9 | Edgerton grabs his toolbox and pulls out a hatchet and with an almighty swing, slams |
| 1:13.5 | the hatchet down on the steel boiler. |
| 1:16.2 | I can build a better broiler than this. |
| 1:20.0 | McLemore turns to see the hatchet buried in the smoking broiler. |
| 1:24.6 | Well you better hurry up and make your own broiler because we're out of business until you do. |
| 1:30.8 | With help from a local mechanic, Edgerton builds a prototype. |
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