McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 26 October 2020

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

After Robin McBride and Andréa McBride John made the extraordinary discovery that they were half-sisters, they formed a deep bond and discovered a mutual dream: to create a wine company that would demystify wine culture and attract a wider audience. In the mid-2000s, they staked their life savings on an importer's license and began selling New Zealand Sauvignon Blanc to high-end restaurants, eventually partnering with larger companies to test out their blends and learn more about the business. In 2016, they decided to take a leap and create their own collection. Today, their wine—including the signature brand Black Girl Magic—is on grocery shelves across the country, and the McBride Sisters Collection is one of the biggest Black-owned wine companies in the world.

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Transcript

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1:01.0	We did have to go to the veneers and find grapes that were available.
1:08.0	And then we also needed to find a facility where we could make our wines and we also needed to get licensed to do so.
1:16.0	Yes. And then we also needed to get national distribution ourselves. Like there was an immense...
1:21.0	In six months, you would do all this six months. I mean we had to do that really in like 90 days.
1:28.0	Sounds absolutely terrifying. Exciting. Exciting, yes.
1:33.0	It was very exciting. Thrilling.
1:36.0	From NPR, it's how I built this. A show about innovators, entrepreneurs, idealists and the stories behind the movements they built.
1:54.0	I'm Guy Ross and on the show today, how two sisters took their life savings, topped themselves winemaking, and shook up an industry with a brand designed for a whole new type of wine drinker.
2:05.0	And called it the McBride Sisters collection.
2:08.0	Hey, I'm Mike Corey, the host of Wunderys Podcast against the odds.
2:14.0	In our next season, three masked men hijack a school bus full of children in the sleepy farm town of Chao Chila, California.
	...

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