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How I Built This with Guy Raz

How I Built Resilience: Cheryl Contee of Do Big Things

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 29 October 2020

⏱️ 21 minutes

🧾️ Download transcript

Summary

Do Big Things is a Black woman-led, mission-driven digital agency that works with companies like Google, Etsy, and the NAACP, and has a staff that's 50% people of color. The agency's CEO and founder Cheryl Contee says having a diverse team is a strategy for authentic engagement. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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Transcript

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0:00.0

Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New years is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, really quick before we start the show, the how I built this book is now a New York Times and Wall Street Journal bestseller.

0:35.0

So thank you to all of you who ordered it and for your support of this show.

0:40.0

If you haven't picked it up and you want to learn the secrets of how to develop an entrepreneurial mindset, how I built this, the book is for you.

0:49.0

It's now available wherever books are sold and in most countries around the world, or by visiting howibuiltthis.com or gyros.com.

0:59.0

And thanks.

1:01.0

Hey everyone and welcome to How I Built This Resilience Edition.

1:08.0

On these episodes, we're talking with entrepreneurs and other business leaders about how they're meeting today's challenges with new strategies and ideas.

1:16.0

And today we're going to hear from Cheryl Conti, founder and CEO of Do Big Things.

1:21.0

Cheryl was part of the how I built this summit both in 2018 and 2019.

1:26.0

Her digital agency Do Big Things helps organizations like Google, the NAACP, and Etsy with creative strategy, website development, campaign content, and much more.

1:38.0

Tell us a little bit more about Do Big Things. Tell us about your company.

1:41.0

Sure, absolutely. So Do Big Things is a digital agency as you mentioned, that specializes in working with the world's leading causes, campaigns, candidates, corporations with mission driven initiatives to provide the new narrative and new tech for the new era in which we all are living in today.

1:59.0

We're working really hard on the election, but also on the pandemic.

2:04.0

We've been working on eviction prevention campaigns, we're likely to start working on a campaign targeted at misinformation around vaccines.

2:14.0

We're out here really trying hard to help people in a tough time.

2:18.0

And so give me a sense of how you work with companies like campaigns of course and sort of creative marketing strategic advice, things like that.

...

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