The McElroy brothers are not experts, and their advice should never be followed.

Travis insists he's a sexpert, but if there's a degree on his wall, I haven't seen it.

Also, this show isn't for kids, which I mentioned only so the babies out there will know how cool

they are for listening. What's up, you cool baby.

Hello everybody and welcome to my brother, my brother, me and advice show for the modern era.

I'm your oldest brother Justin McElroy. I'm your middle-aged brother, Travis McElroy.

I'm your sweet baby brother, 30 under 30, Griffin McElroy.

And boy, it's an exciting day. I, the tingles on this end are just, whoo, it's electric.

I can feel, I can feel, I can feel for the first time. Yeah, it's like I'm sitting on a bumblebee.

So off-mic, we had a conversation. It's been going for months now that it seems like there's a trend

in celebrities like throwing their weight and like all their investment and money and stuff.

And it behind a brand, you know, you have like Kanye West and like his line of clothes and shoes

and stuff and like Kim K, she's got a lot of money tied up in things. There's, there's goop,

whatever that is. No one's quite sure what it is. No one knows what that is. And so we've been

looking for what is, what's our product? Well, let's do like a bit of a rife. All right,

like let's put a little bit of that apple stink on it. So folks, what, imagine, close your eyes.

And I'm, we're going to start saying some words and we want you to start thinking about the void

in your life that these words could fill. I'll start with high end luxury youth morning time hot.

Wake up. Wake up. Oh, wake up and smell the future. Grind up the day. Grind up the day with,

can we say it at the same time or I don't know. Let's just start whispering it over and over

again. Mm-hmm. Be just. Be just. Be just. Be just. Be just. I'm just not realizing when we say it,

hold on. I'll hit this out because we got to really, we can't like fuck this up because we have

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