MBA968 Must Read: The 1-Page Marketing Plan by Allan Dib

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 26 March 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketing not your forte? Well, have we got a book for you!

Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the type of business. The plan is sound, straightforward, and effective. Best of all, it’s laid out in easily digestible chunks: 9 total steps divided into 3 phases.

This isn’t just a book of marketing theory. It’s a well-researched, well-received synthesis of proven marketing principles and best marketing practices, with practical examples to support its conclusions. If you’re overwhelmed by the challenge of marketing, this is absolutely one of the best places to start.

Get ready to have confidence in your marketing plan. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 R&B show Your Daily Business Podcast that helps you get better at business
0:15.4	every single day with our daily 10 minute business lessons for the real world.
0:19.9	I'm your host, your coach, your teacher Omar Zen Home.
0:23.2	I'm also the co-founder of the $100 MBA,
0:25.8	a complete business training and community online
0:28.5	over at 100 MBA.net.
0:31.1	And today's episode is a must-read. On our must read episodes, I share with you a book that I've read that has greatly influenced me as an entrepreneur that has helped me in some way.
0:40.0	And I share with you its takeaways, its insights, and why you should read it too.
0:44.2	And today's must read is the one-page marketing plan by Alan Dib.
0:48.3	I stumbled upon this book by searching on Amazon for a good business book and it got rave reviews. I mean I was reading
0:55.6	every single review and each one of them was just loving what the book had to offer.
0:59.6	This book really focuses on having a strategic plan when it comes to marketing your business.
1:06.0	A lot of us where we're getting started or even after we've gotten started or have been in the game for a few years,
1:10.0	we're not really sure how to market the business. Some of us just neglect
1:14.4	marketing thinking that if we build it, they will come. This book does a solid job explaining
1:19.4	what marketing is, how to put a marketing plan together regardless of your budget and how to scale up
1:25.6	your marketing as you have more money to spend on it. There were so many simple yet
1:30.1	priceless gems in this book when it came to marketing that I want to share with you in today's
1:34.5	episode. So let's get into it. Let's get down a business. Today's episode is supported by AASER. Looking for a laptop that delivers on both performance
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	...

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