MBA961 Why You Are Not Getting Enough Press

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 15 March 2018

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For entrepreneurs, attention-seeking behavior isn’t a bad thing.

To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we offer 3 hard-earned lessons on how NOT to get press — lessons we learned from (painful) experience.

If your business is being ignored by the thought leaders and tastemakers of your industry, it’s likely because you’re engaging in one of these 3 mistakes. The good news? They’re easy to correct, and the damage can be reversed. By avoiding these 3 errors, you can stand out, get noticed, and watch as trusted sources spread the good word about your business. Ready to establish yourself? Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show The Business Podcast that knows how much your business means to you
0:16.0	That's why we deliver daily 10 minute business lessons for the real world
0:19.8	I'm your host your coach your teacher Omar's at home. I'm also the co-founder of the
0:25.1	hundred dollar MBA, a complete business training and community online over at 100
0:30.3	MBA.net. In today's episode, you will learn why you're not getting enough press.
0:37.9	There's nothing worse than feeling like you're being ignored.
0:41.3	Some of us, especially when we're starting out, we feel like we're doing great work,
0:45.5	we're creating something that's pretty cool, but no one's picking it up, no one's actually
0:49.9	writing about us in different publications or even blogs. Why is this not happening?
0:56.6	Why aren't our writers and journalists reaching out to you to write about what you're doing?
1:01.6	Well I'm going to share with you three reasons why you're
1:05.8	not getting enough press or maybe why you're not getting any press at all. Now I've learned
1:10.4	these three things the hard way and I don't want you to experience the
1:14.0	same thing so I want to kind of have you sidestep all these issues
1:18.0	and give you the best chance to get published to get noticed
1:22.0	to get mentioned on big-time publications.
1:25.4	We've been fortunate enough to be published in Forbes, in Fast Company, in Inc,
1:29.3	in entrepreneur, in household names, publications we all know, but it wasn't always that way.
1:35.0	I'm going to show you how to correct your wrongs in today's episode, so let's get into it.
1:39.0	Let's get down to business.
1:43.0	This episode is brought to you by Pitney Bowes.
1:48.0	No matter what you send or how often, Pitney Bowes has your sending solution. Print postage from your office and
	...

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