MBA951 Should You Sell Premium Support?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 1 March 2018

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There’s something else you could be selling.

More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing your course, the noobs may not be able to get the most out of your product without a little help.

That’s where premium support comes in. Today we discuss which kinds of products best lend themselves to premium support, the different forms premium support can take, and how to figure out the pricing. It’s not just an upsell for upselling’s sake; premium support may be a fantastic investment for both you and the customer. See if it could work for you — Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show Business Building Lessons You've been looking for
0:15.2	with our daily 10 minute business lessons for the real world. I'm your host, your
0:19.8	coach, your teacher Omar Z-home. I'm also the co-founder of the $100 MBA,
0:24.8	a complete business training and community online
0:27.4	over at 100 MBA.net.
0:30.4	In today's episode, you will learn should you sell premium support?
0:35.0	We're going to talk about what kinds of businesses, what kind of products
0:38.0	will lend itself to great premium support that you could charge for,
0:42.0	whether you're selling content, whether you're selling a commercial software, a
0:45.6	white label software, or you're a developer or a designer.
0:49.3	Some people need extra support and it depends on many factors, just the type of product but also what kind of information
0:55.7	what kind of work does the client need to put into your product to make it work so they can get a
1:01.4	return on investment. We'll also touch on pricing how you can price
1:05.6	premium support to make it a win-win for you and your clients. All right, let's get into it,
1:11.2	let's get it down to business. Today's episode is supported by Birch.
1:20.0	If you're like me, you use credit cards for pretty much everything.
1:23.0	But did you know the average person misses out on $300 worth of rewards every year
1:28.0	simply because they're not using the right cards?
1:30.0	A new app called Birch helps you get the most out of your cards and earn the rewards you deserve.
1:36.0	Just connect your debit and credit cards securely and Birch will actively track your reward programs
1:41.0	and show you how to use them the right way, even in real time before
1:44.8	you even buy.
	...

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