MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 31 January 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting...well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And how do you create them?

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show where your business growth is our top priority with our daily
0:16.0	10 minute business lessons for the real world.
0:18.8	I'm your host, your coach, your teacher, Omar's in home.
0:22.1	I'm also the co-founder of the $100 MBA,
0:25.1	a complete business training and community online
0:27.6	over at 100 MBA.net.
0:30.7	If you're just getting started
0:31.8	and you want to make sure that you nail your business idea,
0:35.0	that you'll actually create something that people want, then you should check out our free
0:39.2	seven-part video course on idea validation. This seven-part course comes with a free workbook and ensures that you're actually
0:46.5	creating something that people want to buy. Just go to 100MBA.net and
0:51.0	you can sign up for free.
0:53.0	Today's episode is a Q&A Wednesday episode.
0:55.4	On our Q&A Wednesday episodes, I answer a question from a listener.
1:00.0	If you have a question you want to ask, just email me at Omar at 100MBA.
1:04.8	Today's question comes from Aaron and Aaron asks,
1:08.8	I don't get the whole customer avatar thing.
1:11.8	Do I just make one up? That's a great question
1:15.2	Aaron because I kind of felt the same way when I first heard about this, you know,
1:20.0	about a decade ago. I was just like do I just make up some made-up person in my head
1:24.4	give him a name? I mean I see these people saying hey this is my avatar her name is
1:29.4	Carol. Carol works at this kind of company. She has two kids,
	...

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