MBA927 Does Free Content Still Work? Plus Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 26 January 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely valuable. Free content can still work, but only if it’s done right.

Transcript

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0:00.0	Hey everybody today is free ride Friday so make sure you hang on to the end of the episode
0:04.4	so you can hear who won this week's free ride every Friday we give a free ride to one of our
0:09.0	courses and this Friday and for this whole month we're giving away easy course.
0:14.0	Easy course is an online course that shows you how to plan, create and launch an online course in 30 days.
0:20.0	We sell it for $500, but we're giving it away for free.
0:22.0	All you gotta do is leave us an iTunes rating interview. We sell it for $500, but we're giving it away for free.
0:22.5	All you gotta do is leave us an iTunes rating and review,
0:25.5	and you enter our weekly random draw
0:27.3	where we announce on Friday who won.
0:29.7	It's our way to say thank you for showing us love on iTunes.
0:32.2	Thank you in advance. Let's jump into today's
0:34.3	episode. Heyo! Welcome to the $100 MBA Show, the business podcast that shows you how to hustle
0:50.1	smarter and not just harder. With our daily 10 minute business lessons for the real world, I'm your host, your coach,
0:57.0	your teacher Omar Z at home.
0:58.7	I'm also the co-founder of the $100 MBA, a complete business training and community online over at 100 MBA.net.
1:06.8	And in today's episode you will learn does free content still work?
1:11.9	Does providing free valuable content, whether their videos on YouTube, your
1:16.2	blog posts, a podcast, giving out your email newsletter, giving out e-books? Does this stuff still work? Does content marketing actually get
1:25.4	you results? The reason why I'm doing this episode is because that answer five years ago was
1:31.4	definitively yes. But today today the answer is a strong
1:35.1	maybe and I'll tell you why maybe because it all depends on how you deliver this
1:39.8	content. Our whole business with the $100 and
	...

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