MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 22 January 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content. Sean D’Souza is a veteran copywriter, and an expert in the psychology of content effectiveness. Today, D’Souza stops by to give us a detailed lesson on creating headlines that generate the most important feeling a web-surfer can have: curiosity.

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show! Pump up the volume because this is the business
0:15.2	podcast you need to get you the business you want with our daily 10 minute business
0:19.2	lessons for the real world I'm your host your, your teacher Omar is at home. I'm also the
0:25.2	co-founder of the $100 MBA, a complete business training, and community online.
0:30.3	And today's episode is a guest teacher episode.
0:34.0	On our guest teacher episodes, I bring on an expert to teach you their area of expertise.
0:40.0	Today's guest teacher is Sean DeSusa from Psychotactics.com and Sean's going to be teaching you three
0:45.7	ways to write insanely curious headlines.
0:49.6	We all know how important a headline could be whether it's a subject line for an email, a headline for
0:55.1	an article or a blog post, or a headline for your sales page.
0:58.7	It's the first thing, it's the first impression people have with your content. It's going to attract them. It's going to draw them in.
1:04.6	Well, hopefully it will. Well, with Sean's lesson, it will.
1:08.0	Sean is one of the best copywriters I know. He's been doing this for decades. He's also a great speaker and
1:15.1	teacher and he's going to help you crush those headlines today. So let's get into
1:20.0	it. Let's get down to business. Today's episode is supported by Earth Class Mail.
1:27.0	Get yourself a business address without having to open up an office.
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1:34.8	and don't have customers showing up at your door.
1:37.0	Best of all, Earth Class Mail scans all your mail
1:40.1	and sends it to your account in the cloud
1:42.1	so you can check your mail, your physical mail anytime anywhere.
1:45.6	You can get started for free with a free month over at earthclassmail.com slash MBA month.
	...

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