Hey, welcome to the $100 being show, we're business's pleasure, but it's also a challenge and that's why we deliver our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Zenhome.

I'm also the co-founder of the $100 MBA, a complete business training and community online.

And today's episode is a must-read episode. On our must read episodes I share with you a book that I have read that has greatly influenced me as an entrepreneur. I share with you my takeaways as well as why you should read it too. And today's must read is the

perennial seller by Ryan Holiday. If you're a longtime listener of the show and

been listening to our must read episodes you know that Ryan Holiday is one of my

favorite authors he's just a really solid writer his book the obstacles away is a book that

I highly recommend as a top business book.

So when I cracked open his latest book, The Perennial Seller, I had high expectations.

In this book, Ryan uncovers what it takes to create something that lasts a lifetime.

Whether that's a book, a product, a service, a brand,

how do you make sure what you're creating right now will still be around 10 years from now. Oh, heavy stuff, I know.

In this must read episode,

I'm going to share with you some of the surprises I found in this book.

What are some of the practical steps he shares?

And if and why you should read this book. We got a lot to cover so

let's get into it. Let's get down to business.

Today's episode of the $100 R. R. R. R. R. R. R. B100 MBA show is supported by TransferWise.

If you're a freelancer or a small business owner with clients around the world, listen up.

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