Heyo! Welcome to the 100 Armia Show, the business podcast that gives you what you need to build the business that you want with our practical business lessons.

I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of the $100 MBA and Webinar Ninja.

And today's lesson is a guest teacher lesson.

On our guest teacher lessons, we bring in an expert to teach you a lesson in their area of expertise.

Today's guest teacher is Dale Beaumont from Brin,

and you can check out Dale and his work at brin at brin dot AI.

Today Dale is going to be teaching you how to grow your business through partnership marketing.

How to partner up with another business, with another entrepreneur

in a mutually beneficial way so you can... another few times in my career and I still do whether it's hosting an event together

whether it's running a webinar with a partner whether we're sharing our

audience with them or they're sharing their audience with us and the reason why partnership marketing works is

because you can't build a business alone. You're going to need the help of other

audiences, of other entrepreneurs, other people in your marketplace, in order for you to actually build a business that has a wide reach.

You see this all the time in big businesses and big brands and

Dale mentions them in today's lesson.

Eddie Bauer teams up with Ford and comes up with the Eddie Bauer edition.

People that love Ford get exposure to Eddie Bauer and they say,

oh what's this Eddie Bauer brand?

This looks really cool.

This leather is really nice.

I think I'm going to buy something else from Eddie Bauer.

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