Heyo! Welcome to the $100 MBA Show, the business podcast that helps you build the business you've always wanted.

With our deep dive lessons every week, real lessons from the real world.

I'm your host, your coach,

your teacher Omar Zenholm. I'm also the co-founder of the $100 MBA and Webinar Ninja.

At some point in your business, you will relaunch a product or service.

Yes, relaunch.

A lot of people talk about launching a product,

but not a lot of people talk about relaunching it,

which is more common than launching.

When we first create our offering,

we try to see if we have an actual proof of concept.

We actually see that people want our product or service.

Are people actually willing to spend their hard-earned money to buy your product?

Once that is established and you have sales under your belt, that proves you should keep moving forward.

So your next step is to improve upon the product, right?

Now that you've got all this great feedback you've gotten from your first group of customers, it's time to relaunch.

So the first launch, the launch, is when people actually had the chance to buy your product.

But the relaunch is actually a little bit more important now that you refined it and you're going to relaunch

it over and over again. But how? That's what this two-part deep dive lessons all about.

Today's episode is part one and Part 2 will air next week.

We're going to cover everything.

What to consider, how to build buzz, excitement, and anticipation.

...