MBA854 Q&A Weekends: Should I give free access to my product to influencers or should I charge them? [REBROADCAST]

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 31 December 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You've got questions, and we've got answers! Today's episode is a rebroadcast of a specific, important question about marketing. When an influential person in the market wants to check out your product, should you charge them for it? The answer, like many, depends.

Transcript

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0:00.0	Today's episode of the $100 MBA show is sponsored by Sumo Me.
0:03.3	Grow your email lists faster with Summa Me's suite of apps that install right on your website.
0:08.1	Summe makes it super simple to invite people that visit your website to give their name an email address. That way you can build a relationship with them and
0:15.4	continue to give them value that's how business is done get so-o-me installed on
0:19.3	your website for free by visiting this link one MBA. net slash Sumomie.
0:25.0	Again, that's 100 MBA.
0:26.6	dot net slash Sumomie.
0:29.1	Today's Q&A weekends episode answers the question.
0:31.9	Should I give influencers or VIPs in my market free access
0:36.0	to my products or services? I mean, should you charge them? It's an interesting question because
0:40.8	on one hand, you know know you're worth your money right
0:43.4	maybe you should charge them and they should be able to afford it but maybe also not
0:47.5	charging them is a good way for you to get somebody who is a power user to give you
0:51.1	great feedback on your product or service.
0:53.8	We dive deep in this episode that we first aired about 300 episodes ago, but we want to rebroadcast
0:59.0	it for you so you can learn this great lesson.
1:01.9	This is definitely something you're going to want to consider
1:03.9	if you're selling products or services
1:06.3	something you're going to have to decide on if you want to get social proof
1:09.2	from big players in your market.
1:10.8	Get all the details in today's Q&A weekends episode and I'll check you
1:13.7	tomorrow with a fresh new one. Hey, welcome to the hundred dollar MBA show and today is a Q&A show.
	...

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