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In today's lesson we're going to take a deep dive comparing free plans

versus free trials.

In today's lesson we're going to primarily focus on SAS products,

whether there are software products, web apps, subscription-based businesses.

We often want to invite our customers to give us a try, to get a flavor, to get a taste

of what they can get if they become a member

and the two major options out there is either we create a free plan where they sign up

for free and have access to our product or a free trial which gives them access to a

product for a limited amount of time before they need to upgrade as a paid

member. We're going to go through the pros and cons as well as my recommendation.

You'll soon find out that one is particularly

strong in certain business models versus another. Free plants and free trials are a

great way to market your business and to get your product in the hands of as many people as possible.

But which one should you choose?

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