MBA824 Are Some Customers Better For Your Business Than Others? [REBROADCAST]

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 1 December 2016

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There are customers, and then there are customers. Some customers can do so much for you business that it's worth putting extra effort into pursuing them. It may even be worth it to give your product away to certain people! Tastemakers, influencers, and other "power users" can catapult your business forward. In this classic episode from the archives, we discussed how to identify the best customers, how to win them over with your product, and what it can mean for you. Click play!

Transcript

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0:00.0	Today's episode of the $100 MBA show is sponsored by Hostedator. Hosteders are all-in-one website
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0:26.4	Host Gator.com slash MBA 30. Again that's Host Gator.com slash MBA 30.
0:32.2	Today's episode of the 100MBA. Gator.com slash NBA 30.
0:33.0	Today's episode of the 100 NBA show explores the question
0:36.0	are some customers better than others.
0:39.0	Are all customers created equal for your business?
0:42.0	This was a very, very popular episode that was
0:44.9	aired a little over a year ago so we brought it back for a rebroadcast. We talk
0:49.2	about how do you actually get the right customers for your business because not all customers are
0:54.2	created equal some cost you more money and time than they're worth and that's just
0:59.0	the reality I'm not trying to be nasty here you want to find the people that are in
1:02.3	love with your product and are a perfect
1:04.6	fit for you and your business. They're the ones that are going to be the best match, the best
1:09.3	value and the best ROY for you and your business. Now they're not all going to be rock stars, but your job is to make
1:14.8	sure that you try to minimize your duds. And in this episode we get into how to do that
1:20.0	and how to make sure you attract the right customer.
1:22.6	Enjoy this one and I'll be back with a fresh new episode tomorrow.
1:25.2	Get into it. Heyo! Welcome to the 100 R. M. B. A show!
	...

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