MBA806 Q&A Weekends: How important is it to have an audience prior to launching your podcast show?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 13 November 2016

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It's time for another round of listener Q&A, and this time we've got a tough one! Podcasting is one of the best kinds of content marketing. But is it the "front line" of a great marketing strategy, or is it the result of one? Which comes first, the chicken of a large audience, or the egg of a great podcast? If you build it, will they come? Should they come while you're building it?

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show and today is a Q&A weekend's episode where we answer your question right here on the show
0:18.3	If you have a question you want to ask just email us over at support at business republic dot net we would love to answer your
0:24.0	question here on k and a weekends as always I'm your host your coach your teacher
0:28.6	Omar is in home I'm also the co-founder of the $100 MBA, a complete business training and community online over
0:35.6	at 100 MBA.net.
0:38.6	And today's question comes from Nandita, and Nandita asks, how important is it to have an audience prior to launching your podcast
0:46.2	show?
0:47.2	This is a good question because a lot of people struggle with this because it's kind of like
0:51.0	the chicken or the egg which comes first.
0:53.6	Do I start a podcast to grow an audience or should I have an audience first to invite them to my
0:58.5	podcast?
0:59.5	I've been asked this question before about business.
1:01.5	I was starting a business, should you have an audience
1:03.1	before you start a business or sell a product?
1:05.8	But I've never been asked about starting a podcast, which is interesting because a lot of people
1:09.8	start podcasts to grow their audience. But then they say they struggle to get the show going
1:14.8	to get it ranked quite high on iTunes or to get a new noteworthy or just to get people
1:19.6	interested in their podcast. We're going to take a deep dive on this question and talk about what you should do.
1:25.6	Should you wait? Should you grow your audience first, then start the podcast? Or should just get going?
1:29.9	She should just start the podcast to grow your audience and then five ways to get people to get new
1:35.2	people to your podcast to grow your audience that way.
1:38.7	I also talk about why you should start a podcast other than just growing the audience.
	...

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