MBA798 Q&A Weekends: Do product launches work? If so, why? [REBROADCAST]

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 5 November 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are product launches an effective sales tool, or just hype? It's Q&A Weekend, and one listener wants to know. Capitalizing on the sheer newness of a product can be a valid strategy, but only when it's done with finesse. We discuss the positive effect a well-done launch can have on customer relations, plus the different kinds of launches to consider. Great question, great answer. Click play!

Transcript

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0:00.0	Today's episode of the $100 MBA show is supported by HostGator.
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0:25.0	hostgator.com slash MBA30. Again that's hostgator.com slash MBA 30.
0:31.0	Today's Q&A Weekend's episode is all about launches.
0:36.2	The question is, do product launches work?
0:38.9	And if so, why?
0:40.3	This was a very popular question that was asked a little over a year ago.
0:44.5	And because iTunes and other podcast apps only show the last 300 episodes, we wanted to rebroadcast this one.
0:50.5	I get into the details of product launches, the myths, and some of the things you
0:55.0	need to avoid, as well as understanding that the launch is just the beginning with your product
0:59.6	or business. That's when all the real hard work starts.
1:03.0	But hey, launches are important.
1:04.0	You need to utilize, you need to capitalize,
1:06.0	you need to take advantage of the excitement of a launch,
1:08.0	because you only get one time to launch,
1:10.0	so you want to do it right.
1:11.0	I get into all the details in today's episode so enjoy this one and I'll be back with a fresh new
	...

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