MBA793 Must Read: Pre-Suasion by Robert Cialdini

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 31 October 2016

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini's Influence made a splash when it was published in the 80's. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of seeing things in an honest, ethical way. Hear all about it: click play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, the business podcast that cuts out all the fluff and goes
0:16.2	straight to the good stuff every single day with our daily 10 minute business
0:20.8	lessons for the real world. I'm your host, your coach, your teacher,
0:25.3	Omar's at home. I'm also the co-founder of the $100 MBA, a complete business training
0:30.9	and community online over at 100 MBA.net.
0:35.7	And today's episode is a must read episode.
0:39.2	In our must read episodes, I share with you a book that I've read that has greatly influenced me as an entrepreneur,
0:44.8	or share with you its takeaways, its insights, and why you should read it too.
0:49.3	Today's must read is Pre-Suasion by Robert Chaldini. This book,
0:54.8	pre-suasion, has been long awaited.
0:57.7	Robert Chaldini's previous book,
0:59.3	Influence was a New York Times bestseller,
1:01.4	and is a classic business book, but it was written 30 years ago.
1:05.3	So when Robert Chalini came out with this book, Presuasion, everybody just couldn't
1:09.6	wait to get their hands on it, including myself.
1:12.2	The subtitle of this book is a revolutionary way to
1:15.1	influence and persuade. It extends the science of persuasion in several important ways.
1:22.1	First off, I gotta say that this book is really well written and it's really well structured.
1:27.4	At the start of the book he breaks down exactly what he'd be covering in the book in each chapter,
1:31.8	and I love this because later on I can reference certain
1:34.2	parts right away.
1:36.0	In this book Robert Cheltenian really focuses on the concept of how to get people ready
	...

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