Heyo! Welcome to the $100 MBA Show, the business podcast that turns those landmines on your business journey into gold mines every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar

at home. I'm also the co-founder of the $100 MBA a complete business

training and community online over at 100 MBA.net. I'm also the guy that comes up with these catch

races at the start of the show. If you have a catchphrase you want us to use at the start of the show, send me a tweet my handles the Omar Zenholm Z-E-N-H-O-O-L-M-O-M-N-H-O-O-O-L-O-N-O-O-N-O-O-N-O-N-H-O-M on Twitter.

If it's good, we'll use it and we'll give you a shout out.

In today's $100 MBA show lesson, you will learn how to deliver bad news to customers.

This is a topic I've been wanting to address for some time now, but I was recently reminded

of it when I read a headline in the news.

It was about Elon Musk and Tesla's Model 3.

Now if you're a fan of the 100 MBA show, you know I am a student of Elon Musk's journey in business.

And this particular headline was addressing the fact that Elon had to make an announcement,

he had to give bad news to his customers about the Model 3, which is Tesla's newest model

that should be coming out at the end of 2017.

Customers have put in pre-orders, almost half a million pre-orders have been put in for

this car.

And in the news article they describe how Elon had to tell his customers that even though he said at the

start when he announced the car that the model three would come with free

charging through the Tesla charging stations it will actually not be free,

meaning that customers will have to pay

to add on that extra option to have lifetime free charging

at their stations.

...