MBA75 How To Choose An Email Marketing Provider

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 13 November 2014

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every business needs to be able to continue the conversation well after their potential customers have visited their site and in today's modern business the world this is done with email. We all need to collect the email addresses of our visitors so we can continue to give value to them. Having the right tool to do is essential. In today's lesson you will learn how to choose the right email marketing provider for your business. Mailchimp? Aweber? Get Response? Press play and find out.

Transcript

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0:00.0	Heyo!
0:10.0	Welcome to the $100 R&BH show where your business gets stronger every single day with our daily
0:15.3	10 minute business lessons for the real world.
0:18.2	I'm your host, your coach, your teacher, Omar Zinnom.
0:21.3	I'm also the co-founder of the $100 MBA, a complete business training and
0:25.2	community online. And today you will learn how to choose an email marketing provider.
0:31.2	In business, being able to collect leads or emails in the modern business world
0:35.8	is critical to building amazing relationships with potential customers.
0:39.6	You need to have a system to be able to collect emails and then be able to send great valuable content via
0:44.4	email with an email marketing provider.
0:47.4	Today we're going to discuss a few that stand out and my recommendations based on your business
0:51.6	needs. So let's get down to business.
0:54.0	Before I get into how to choose the best email marketing provider for your business.
1:03.4	I want to talk about the importance of email.
1:05.8	Email is so valuable in modern day business.
1:09.4	An email is a whole lot more valuable than a follow on Twitter or somebody liking your page on
1:14.2	Facebook or any of those vanity metrics. Email is still a form of
1:19.0	communication that's very intimate. When people get an email in their inbox
1:22.2	they have to kind of deal with it.
1:23.5	They either got to read it, delete it, put it in a folder. They can't just ignore it.
1:27.1	And statistically, emails help businesses convert sales a whole lot better
1:32.4	than anything else still to this day.
	...

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