Heyo! Welcome to the $100 NBA Show Business Truths You Need to Hear Every Single Day

with our daily 10 minute business lessons for the real world. I'm your host, your

coach, your teacher Omar's at home. I'm also the co-founder of the $100 MBA, a complete business

training and community online over at 100MBA.net. And in today's lesson you will learn why being everywhere can hurt you.

When we get started in business we think we need to be everywhere.

We need to be on Twitter, we need to be on Facebook, Snapchat,

Instagram, we need to be podcasting on iTunes, we need to be on Facebook, Snapchat, Instagram, we need to be podcasting on iTunes, we need to be on

YouTube, and the list goes on and on and on. There's this myth that you need to be everywhere,

you need to have exposure on every platform.

But what if I told you that really can hurt you?

And it's not just me who's saying this, there's a lot of experts that will back up this point of view.

One that comes to mind, one that I really love reading, love listening

to, is a thought leader in the business world is Seth Godin.

And I want to share with you this point of view.

I want to share with you how being everywhere is really not the best idea.

Instead you really should go small you should go niche you should be on a platform and

go all in and I'll tell you why I I'll explain to you the strategy behind it.

And it doesn't mean you can't be on other platforms, but it means when it comes to your efforts

you should go all in on one and I'll show you why and how in today's lesson so let's get down to business.

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