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The $100 MBA Show

MBA722 Q&A Weekends: How did you decide on the ticket price of your live event?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.91.2K Ratings

🗓️ 21 August 2016

⏱️ 9 minutes

🧾️ Download transcript

Summary

So much goes into producing a great live business event. So much value is on offer to attendees. So how is the price of a ticket decided? We like to think that our own event, WebinarNinja Live, was a great value for the money. A lot of careful thought went into deciding the ticket price, based on factors we discuss in today's Q&A session. Click play to hear what you should consider when planning a profitable live event!

Transcript

Click on a timestamp to play from that location

0:00.0

Heyo! Welcome to the $100 Rnba show and today is a Q&A weekend's episode where we answer your question right here on the show

0:16.9

If you have a question you want to ask just email us over at support at business republic.net

0:21.0

As always I'm your host, your coach, your teacher Omar

0:24.2

and home. I'm also the co-founder of the $100 MBA, a complete business

0:28.8

training and community online. And today's question comes from Brad and Brad asks, how did you decide on the ticket price of your live event?

0:37.0

Thanks for the question Brad and Brad is referring to our live event webinar Ninja Live, which was our live event in San Diego. It was a

0:45.1

great event. It was a lot of fun. A lot of work to put together but it was a lot of

0:49.8

fun the day of and I'm not sure if Brad if you were there but if you were thanks for

0:53.4

being there and thanks for asking the question. Like I mentioned live events are a lot of

0:57.3

work there's a lot of moving parts and you want to make sure that it's

1:00.8

profitable right so that's kind of where I start when it comes

1:04.6

to ticket pricing. Live events can get costly there's a lot of expenses but at

1:09.9

the end of the day you got to make sure that you at least at least make a small

1:14.2

margin profit to make it worth your time. I'm going to go through our process of

1:18.2

setting a live event ticket price. What to consider and how to make sure that you're pricing it right for your

1:25.2

audience.

1:26.2

All right, let's get into it.

1:27.2

Let's get down to business.

1:30.2

Today's episode of the $100 R.MBA show is sponsored by Sumomie.

1:37.0

Build your email list faster than ever with Sumomie's built-in suite of apps.

1:42.0

With your list builder, with their welcome app, with all with Summey's built-in suite of apps.

1:42.8

With their list builder, with their welcome app,

...

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