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The $100 MBA Show

MBA690 Use Stories and Never Be Ignored

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 20 July 2016

⏱️ 12 minutes

🧾️ Download transcript

Summary

It's a crowded marketplace, and you need to be heard. So what's the best way to cut through the noise? Storytelling. Stories are the language of learning, so using narrative is a great way to reach your audience. It's worked for business people the world over, and it can work for you too! Click play to learn more.

Transcript

Click on a timestamp to play from that location

0:00.0

Heyo! Welcome to the $100 R&B A Show, the business podcast that has no upsells or fall-up sequence,

0:16.0

just real business lessons every single day with our daily 10-minute business lessons for

0:20.9

the real world.

0:22.3

I'm your host, your coach, your teacher Omar

0:24.8

and home. I'm also the co-founder of the $100 MBA, a complete business

0:29.3

training and community online and in today's, you will learn how to use stories and never be ignored.

0:37.3

No one wants to be ignored and it's easy to be ignored in the online space because it's so crowded.

0:42.4

But using stories with your

0:43.7

business, with your brand, with your teaching, with your content marketing, are

0:47.0

crucial for being remembered, for being noticed. And this is science here. I'm

0:51.8

going to explain why. Stories are a lot easier to understand and retain. Therefore, you're remembered.

0:57.0

I'm going to give you some solid examples of how to use stories in your business, in your marketing,

1:02.0

so you can have customers coming back because you're first to mind when they think about your industry.

1:06.8

So let's get into it, let's get down a business. Today's episode of the 100

1:15.0

on VA show is sponsored by Sumomey.

1:17.7

We've installed Summa Me on our websites about two years ago and

1:21.2

couldn't be happier. It's probably the best thing we did on our website

1:24.9

because with Sumami you install a suite of apps to help build your email lists to

1:30.0

grow your website traffic and a whole lot more.

1:32.5

Their list builder app alone is worth its weight in gold.

1:35.8

I don't know how much of ways, but it must weigh a ton because it's amazing.

1:39.4

And you can get it free forever.

...

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