Heyo! Welcome to the $100 MBA Show, the business podcast, that's all straight business strategy.

No interviews, just the business building goodness you need every single day with our daily,

10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar is in home.

I'm also the co-founder of the $100 MBA, a complete business training and Community Online.

And today's episode is a guest teacher episode every other Monday.

We bring on an expert to teach you a lesson in a good way in their area of expertise.

Today's guest teacher is a very special guest teacher.

It's Matt Givanesi.

Matt Givanesi is not only a creative and very interesting entrepreneur,

founder of Swim University.com, and Money Lab.co, where he does

very interesting money-making experiments.

But Matt is also very special to the show because he's the creator of the 100 MBA

show's theme music.

We called upon Madhivinise to create our theme music because we love his sense of style of creativity and his skills as a musician actually.

But one of Matt's secret ninja skills that he's going to teach you today is how to create original and engaging landing pages.

When I say landing pages, I mean any kind of page on your website

that you want somebody to take action on,

whether that's a sales page, a opt-in page for a freebie, like an e-book or a course,

or a page where you want people to sign up for a waiting list.

Matt is really good with copy, but more importantly, he's good at communicating with his audience in a genuine and authentic way and quite frankly a funny way.

He's going to get into all that in his lesson today, so let's get down a business. Today's episode of the $100 MBA show is sponsored by Start in CLE.

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